No Small Plan
(Branded Content 8mins)
An idea “too big” for a world “too broken.” Thankyou just sent some of the biggest product companies on the planet an invitation to flip business as usual and help end extreme poverty. For it to work, Thankyou needs to get their attention by building a consumer movement. This film spearheaded the campaign with 2.6 billion impressions and more than 800 media features around the world. #thankyoutotheworld
CREDITS
Client: Thankyou
Director/Creative Director: Paul Nevison
Producer: Tom Davies
Writer: Kylie Beach, Daniel Flynn
Executive Directors (Thankyou): Daniel Flynn, Justine Flynn
Art Director (Thankyou): Lucy Calway
1st AD: Naomi Enfield
Cinematography: Campbell Brown
Production Design: Rennie Watson/ Ashley Marcos
Gaffer: Cameron Wintour
Composer: Brett Anthony Shaw
Colourist: Matic Prusnik
Sound Design/Mix: Thom Keller, Ben Steward (Folklore Sound)
Agency H
Agency Director: Jay Argaet
Production Coordinators: Ashley Morgan, Sarah Laing
Editors: Chris Masiano, Alana Zafra, Sebastian Strand
Motion Graphics: Nathaniel Redekop
